How to Run Facebook Ads Campaign: Step-by-Step Guide for Facebook Ads Setup

How to Run Facebook Ads Campaign: Step-by-Step Guide for Facebook Ads Setup

Facebook marketing has become an essential tool for social media marketers in recent years.

With 3 billion users globally, many businesses utilize Facebook ads as their major promotional approach. But running Facebook advertisements is a difficult nut to crack.

With rising competition and changing algorithms, your advertising plan may wind up in a black hole, completely draining your budget.

A well-planned strategy for running Facebook advertisements, market research, A/B testing, and a few key indicators are required to map success.

This post outlines the step-by-step method for running a Facebook ad campaign.

To make things even better, we will provide you with extensive instructions on how to develop the correct ads for the right audience on this large platform.

Advantages of advertising on Facebook.

Facebook collects a lot of user data and lets marketers use it to target their audiences.

When developing a Facebook ad, you can specify user demographics such as time, nation, gender, location, and age. Facebook differentiates itself from other advertising platforms through lifestyle-based targeting possibilities, such as:

• The interest
• Job
• Behavior
• Education
• Income
• Political inclusion
• Major events in life
• In spoken language

By analyzing all these factors, you can set your Facebook ads so that your products reach a specific audience.

As a result, your facility will reduce your costs and your business will be successful.

Messenger, Instagram, and Facebook

Meta Facebook owns Instagram and Messenger, thus integrating their systems is simple. This implies that even if you’re not active on Instagram and Messenger, advertisements can run on both platforms concurrently, providing you access to a larger social user base. Ads on Facebook, Instagram, and Messenger have an unmatched reach.

Facebook Newsfeed advertising was deemed most effective by small businesses (80%) and marketing agencies (90%). On this list, Instagram Feed, Instagram Stories, and Messenger were the top choices for advertising.

Facebook Ads Manager

By default, you are given a personal advertising account ID when you sign up on Facebook. Go to Ads Manager and look for this ID in the upper left corner.

You need a Facebook Page and a validated payment method in order to utilize Facebook Ads Manager.

If your company doesn’t already have a Facebook Page, you can create one by following the instructions this.

Or, You must request that the Page administrator grant the Administrator, Editor, or Advertiser roles to any Pages that you wish to promote that were created by other people.

You’ll need a Business Manager account if you wish to register a new ad account for your Page but already have one. After creating a Business Manager account, you can make a new advertisement account.

There is an Apple and Android Facebook Ads Manager app if you would rather utilize a mobile device.

By clicking and bookmarking this direct link, you can find Facebook Ads Manager the simplest manner possible. You will be taken straight to your own ad account’s Facebook Ads Manager. Use the account drop-down to select the appropriate account if you oversee multiple advertising accounts.

Go to the left sidebar of any Facebook page, click the Ads Center drop-down arrow, and select All Ads from the drop-down menu to access Ads Manager from your co

mpany page.

To get going, click Facebook Ads Manager. This will take you to your Facebook ad account page, where you can see a brief summary of your ad account or accounts. Choose the account you wish to run ads on if you have access to several ad accounts.

Ad performance can be tracked in real-time.

The capability of Facebook’s current analytics to add meta pixels to your website is another noteworthy advantage. You can track the effectiveness of your Facebook advertising and quickly integrate this code to your website with the majority of content management systems. Future Facebook ad campaigns can be tailored to specific target audiences by keeping an eye on user behavior.

Despite the fact that Meta’s whole Facebook Analytics platform was only made available in 2021, it still offers a wealth of information on ad effectiveness, including measures like reach, engagement, conversions, and more. You can modify your campaigns according to performance because this data is provided in real time.

Meta Business Suite is now an alternative to Analytic

How to Create an Ad Campaign

Facebook gives you the right to choose which type of campaign you want to set up. You have to choose the type of your ad.

If the ad is engagement, i.e. you only want engagement on your post or video, then you will select engagement.

And if you want to send traffic to your website, then (Traffic) Select. This is how you can define your campaign. See the image below for a more complete explanation.

Brand Awareness: Make your brand known to the public and raise awareness of the products or services you offer.

Engagement: Encourage consumers to like, share, and comment on your content to increase online brand engagement.

Lead Generation: Utilize Facebook forms to create leads that you can subsequently follow up with.

Installing apps: Direct users to the App Store to download your app by sending them your advertisements.

Video Views: Target the audience most likely to watch your content to drive more people to your Facebook videos.

Catalog Sales: Use advertisements to highlight the goods in your online store and entice customers to browse and buy.

Messaging: To reach out to new clients, use display ads on Instagram Direct, WhatsApp, and Messenger.

Conversion: Encourage customers to proceed with your product by encouraging them to start a free trial or make a purchase.

An expert can help you choose advertising objectives.

Select the kind of purchase you want to make

Meta Ads can be purchased in two different ways: via auction and reservation (pre-arrival and frequency).

Reservations: Gives you more flexibility over frequency control and dependable performance targets when planning and purchasing your campaigns. Instagram and Facebook allow for the placement of ads.

Auction: Provides greater flexibility, efficiency, and choice, but the outcomes are less predictable. It is possible to run advertisements on Facebook, Instagram, Messenger, and the Meta Audience Network.

The primary distinction between the two is your campaign setup. An auction advertisement, for instance, can accommodate multiple advertising goals, but conservation only has two: engagement and awareness.

Name your advertising campaign

After deciding on your marketing goal, you’ll need to give your campaign a name. Make sure that everyone working on the advertising can recognize the name of your campaign.

This paves the way for incredibly effective reporting when it comes time to examine your findings.

You can incorporate the following, for instance, in the name of your campaign:

• location
• Client Name
• website
• Target audience
• Creative type
• Custom audience

Ideally, this provides you with some useful ideas to maintain the organization of your campaigns and facilitate future reporting.

Select your ad category

Regulations governing advertising vary by location, particularly with regards to topics like loans, jobs, housing, social issues, elections, and politics.

If your advertisement fits under any of these categories, it’s important to declare it here so that Facebook and local advertising regulations will accept it.

A/B tests

The next thing to decide is whether or not to conduct A/B testing. You can run tests and get information about the most effective creativity, placement, audience, and distribution optimization tactics by creating a split test, often known as an A/B test.

You may now activate the A/B testing function, which allows you to test various ad positions, audiences, texts, and images in an effort to optimize its success. This toggle activates it the complete setup procedure will follow.

Setting this up is usually a smart idea if you want to maximize the effectiveness of your marketing.

AB testing can greatly reduce your advertising costs. Many people skip it, I suggest you don’t skip it. If you can’t figure it out on your own, you can take the help of an expert

Facebook will figure out how best to divide your campaign money among all of your ad settings. You can manually calculate the amount of money that goes into each ad set if you don’t like that.

Set up your campaign budget

Make sure you give your budget some thought. If you overspend, you won’t have money left over for subsequent campaigns; if you underspend, it will be challenging to achieve the desired outcomes.

Very crucial are your Facebook ad budget and bidding choices. The amount of budget you’ll be determined, the daily amount you’ll be spending, and the dates your campaign will start and end.

Campaigns with at least two ad sets work best with Advantage+ Campaign Budget.

Facebook will automatically identify the best prospects for outcomes throughout your ad set and distribute your campaign budget in real time to achieve those results.

Targeting audience

We’ll go into more detail about this later, but one of the most crucial things to do when running Facebook ads is to set up the appropriate target audience.

Facebook provides strong effective methods for audience targeting. You have two choices at this point in the setup of your campaign:

1. Make a fresh target audience on Facebook.
2. Make use of a viewer that has been saved.

You may target Facebook preferences or interests, activity, and even demographics with Facebook Audience. You may target highly specific audiences with your campaigns.

Facebook uses the meter on the right side of the page to determine whether your audience is too large or too small as you grow it. It will also show you your expected daily reach during this process.

Limit the scope of your performance objectives

Before focusing on any particular goals, it’s a good idea to explore the variety of alternatives available to you if you’re new to Facebook advertisements and want to make sure they align with your content and goals.

Facebook now allows you to specify exactly what your advertisement’s final purpose is.

A screenshot demonstrating Facebook Ads Manager’s advertising capabilities.

Set up your ad placement

Facebook will, by default, choose places based on their algorithm that they think would provide you with the greatest results. You are also free to select where you want to be placed.

Where do you want your advertising to appear on Facebook’s enormous network? The objectives you set for your campaign will limit you.

Selecting Facebook Ads Manager’s automatic and manual ad placement choices

• Facebook news feed
• Facebook stories
• Instagram feed
• the stories
• Facebook Marketplace
• Explore Instagram

• Facebook video feed
• Facebook right column
• The Messenger
• The story of the messenger
• In-stream video

• Facebook in-stream video
• Apps
• Facebook search results
• Messenger sponsored messages
• Facebook Instant Articles

• Audience Network Native, Banner, and Interstitial
• Audience Network Award-winning video
• other

Even if Facebook optimizes your ad placements quite well, split testing is still a crucial part of independent research. For the least amount of money, you may find out where your advertisements are most effective.

Customize target audience

You can trust Meta’s AI to identify your audience if you want to provide specific details about the people you want to target a specific audience. With the versatility provided by Audience Advantage+, Meta’s AI search can reach the largest possible audience.

As a result of recent modifications made by Meta to the Ads Manager audience customization settings, frequent users may notice some differences in the way things appear.

For those who are familiar with Facebook Ads Manager and wish to reach their target audience, there’s good news! You can still access your custom audience in the ad creation wizard, and you can return to the old audience selections by clicking the link shown in the screenshot below.

Marketers could now focus on only three factors—location, age, and language—instead of the previous alternatives, which included behavior, interest, and even geography.

But don’t worry, the new Meta Advantage+ audience function targets all of the advertising for you if you want to be even more exact than that.

The vast amount of data that Meta’s AI utilizes to identify your audience is continuously changing as it gains knowledge (such as prior conversions, pixel data, and interactions with previous advertising).

Stated differently, you are still able to offer more detailed recommendations (such as age range, gender, and interests). In order to get the best results for your ad, Meta will first target that audience before expanding the search.

Choose your destination

You’ll have a lot of interesting options to work with your ad destination, as Facebook directs users to click on your ad, as you probably already know.

Naturally, you can also decide to add your own UTM tracking parameters and link to your website.

Additionally, you can use WhatsApp, Instagram, or Facebook Messenger to send messages straight to your inbox.

Social Media Profile

Select which social media profile you want to run ads on.

If you want to show ads on Instagram, you need to link your Instagram account if not linked.

If you’re starting from scratch when making an advertisement, you’ll have to enter every component, including the copy, graphics, and videos.

You have to choose one of the following to get started:

Make a fresh advertisement.

Utilize a previous post on your page.

Use a Creative Hub mockup.

This completes the process of creating a campaign. Here, you may enter your ad image and copy and choose your favorite Facebook ad type.

Click Publish once all of this information has been entered.

Check that all your settings are correct in the review before publishing (on the right).

In this chapter, we have covered a comprehensive tutorial on creating the best Facebook ads,

Now you can run your ads on Facebook, Instagram, and other platforms including Messenger.

Still, if you face any problem you can definitely inform us and take the help of any Facebook Ad Expert.

Because not all ads perform well all the time. You need to A/B test them to keep the ones that work well. And stop what doesn’t bring good results, then you can reach your goal.

You can also hire Facebook ad experts from various freelancing platforms to set up and manage your ad at a very low cost.