SEO Strategy: Create an SEO Strategy for 2024

Through this post you are going to learn how the SEO method works. And using this method how to rank your website in search engines and improve your business.

Actually, this way is still the most effective, so let’s start how it works.

SEO (Search Engine Optimization) strategy refers to a comprehensive plan designed to improve a website’s visibility and ranking on search engine results pages.

We need to be clear about this:

Like: Keyword Research, On-Page Optimization, Technical SEO and Link Building, Best SEO Examples, SEO Process, SEO Monthly Plan, Organic Traffic, Keyword Ranking, and Backlinks.

Create a list of keywords

Our first step will start with keyword research. you can use the tool, but before using the tools, I would say that you should create a list of keywords from google search.

Enter Google search and search by typing keywords according to your niche, until you have 10 to 15 key keywords list.

The main reason for taking keywords from Google is that Google has these keywords, which means that people search on these topics.

We will try to get long tail keywords from Google, because it takes less time to rank long tail keywords than short tail keywords.

Long tail keywords have less search volume but by using long tail keywords we will get quick success.

Later I will discuss how to do keyword research using tools like Google Keyword Planner, Ubersuggest and Semrush.

Keyword Analyze Google’s first page

Search Google with one of the keywords you have selected from Google so far and see results. Some sites appear on the first page of Google with these keywords.

After searching, check the websites that appear on the first page to see if their websites have posted about your niche. If so, then your keyword selection is correct.

Find out your competition

Semrush will provide a list of competitors based on organic search traffic and other parameters. Explore these lists to identify competitors in your niche.

After identifying competitors, you further analyze their domains to understand their strategies, keywords they rank for, backlink profiles and more.

You can refine your search by specifying parameters such as location, industry or specific keywords.

By following these steps, you can effectively identify your competitors through Semrush. Identifying competitors is only the first step; Analyzing their strategies and applying the insights to your own strategies is crucial to staying competitive in your industry.

Be sure to select four to five candidates and begin their research before leaving Semrush.

Mobile SEO Strategies

Mobile SEO is very important to ensure that your website ranks well in search engine results pages (SERPs) and provides a positive experience for mobile users.

Because the number of mobile users is increasing day by day and they are constantly using the internet through mobile devices.

Responsive Design:

Make sure your website is responsive, meaning it adapts smoothly to different screen sizes and devices. Google prioritizes mobile-friendly websites in its search results

Also, Google recommends responsive design as it makes website management easier.

Page Speed Optimization:

Mobile users expect fast-loading pages Use tools like Google’s PageSpeed Insights to identify and fix issues that could be slowing down your site on mobile devices.

Mobile-first indexing:

Make sure your mobile site has the same content as your desktop site and is optimized for search engines.

Create content that is easy to use on mobile devices. These include short paragraphs, bullet points, and clear headings. Better to avoid large blocks of text and images.

Mobile-friendly navigation:

Make sure your content is easy to read and navigate on mobile devices Use short paragraphs, bullet points, and subheadings to improve readability.

Make it easy for mobile users by using dropdown menus, hamburger menus, or other mobile-friendly navigation patterns. Make sure buttons and links are easily clickable on the touch screen.

Local SEO:

Optimize for local search, especially if you have a physical location. This includes optimizing your Google My Business listing, using local keywords and making sure your address is consistent across all platforms.

Structured Data Markup:

Apply schema markup to provide search engines with additional context about your content. This can increase your chances of appearing in rich snippets and other rich search results, especially on mobile devices.

Optimize Metadata:

Write catchy and concise title tags and meta descriptions optimized for mobile search results. Character limit should be kept in mind for mobile display.

Mobile-Specific Keywords:

Research and use keywords that are more likely to be used in mobile searches. This can include “near me” searches or shorter, more conversational questions.

Optimize images and videos:

Use descriptive filenames and alt tags for images and videos to improve visibility in image and video search results.

Compress images to reduce loading time without compromising quality. Use web-optimized formats like WebP, Png, Jpg or JPEG XR

If you have a mobile app, optimizing it for App Store search is very important.

User Experience (UX) Optimization:

Provide a seamless and intuitive user experience on mobile devices. Make sure buttons and links are easily clickable, forms are easy to fill out, and navigation is simple.

Mobile Site Security:

Ensure your mobile site is secure by implementing HTTPS encryption. Google considers HTTPS as a ranking factor and warns users when they try to access unsecured sites, which can negatively impact your SEO efforts.

Optimize for voice search:

With the rise of voice assistants, optimize your content for voice search queries by incorporating natural language and long-tail keywords.

Monitor and analyze performance:

Regularly monitor your mobile site’s performance using tools like Google Analytics and Google Search Console.

Use this data to identify areas for improvement and refine your mobile SEO strategy accordingly.

Test your website on mobile devices to ensure it loads correctly and works smoothly on different platforms and screen sizes.

By implementing these strategies, you can improve your mobile SEO and provide a better experience for users accessing your site on mobile devices, which ultimately leads to higher rankings and increased organic traffic.

Types of Search Engine Optimization

Generally, SEO is divided into three parts and an SEO specialist works on these three methods to bring a website to the first page of search engines.

On-page SEO is important for optimizing individual web pages to rank higher and earn more relevant traffic on search engines.

1. On-page SEO:

Keyword Research:

• Identify relevant keywords related to your content using tools like Google Keyword Planner, SEMrush, or Ubersuggest.
• Choose long-tail keywords with moderate to high search volume and low to moderate competition

Content Optimization:

• Make sure your content is high-quality, relevant and valuable to your users.
• Include your target keywords naturally in titles, headings, meta descriptions and throughout the content.
• Maintain a readable and engaging writing style.
• Use variations of your main keywords to avoid keyword stuffing.
• Aim for broad and in-depth content that covers the subject thoroughly.

URL Structure:

• Keep URLs short, descriptive and include keywords.
• Use hyphens to separate words in URLs.
• Avoid using numbers and special characters in your website URLs.

Heading (H1, H2, etc.):

• Use heading hierarchy correctly (H1 for main heading, H2 for subheading, etc.).
• Include target keywords in the title where relevant.
• Make sure the headings accurately reflect the content of the sections they represent.

Internal linking:

• Don’t forget to include internal links to relevant pages on your website to improve navigation and distribute link equity.
• Use descriptive anchor text that contains keywords.
• Ensure a logical flow of internal links that match user intent.

External linking:

• Link to authentic and relevant external websites when it adds value to your content
• Use the nofollow feature for external links that you don’t want to approve for SEO purposes.

Regular content updates:

• Keep your content fresh and up-to-date to maintain relevance and authority.
• Update old content with new information or insights as needed.

It implements On-page SEO best practices. Hence you will perform mandatory tasks to improve the visibility, relevance, and user experience of your website.

2. Off-page SEO:

Off-page SEO refers to activities outside of your website that impact your search engine rankings. Here’s a comprehensive off-page SEO strategy:

Link Building:

Acquiring backlinks from reputable and relevant websites is crucial for off-page SEO.

Quality backlinks act as votes of confidence in your website’s credibility and can significantly boost your search engine rankings.

This can be done through techniques like guest posting, broken link building, resource page link building, and outreach to influencers and bloggers in your niche.

Social Media Engagement:

• Actively participate on social media platforms relevant to your audience.
• Share your content, engage with your followers, and encourage them to share your content as well.
• Social media post signals can indirectly influence your search engine rankings.

Content Marketing:

• Create valuable and easy shareable content that naturally attracts backlinks.
• This could include blog posts, infographics, videos, ebooks, and whitepapers.
• Distribute your content across various platforms to increase its reach and visibility.

Influencer Outreach:

• Identify influencers in your industry and build relationships with them, Collaborate on content projects, seek endorsements, or ask for mentions on their platforms.
• Collaborating with influencers or industry experts can help you reach a wider audience and build valuable backlinks to your website.

Local SEO:

• If your business operates locally, optimize your presence on local listings and directories such as Google My Business, Yelp, and Yellow Pages.
• Encourage satisfied customers to leave positive reviews, as they can boost your local search visibility.

Content Syndication:

• Republish your content on reputable platforms such as Medium, LinkedIn Pulse, or industry-specific forums and communities.
• Be sure to include canonical tags to avoid duplicate content issues.

Online PR and Brand Mentions:

• Develop relationships with journalists, bloggers, and online publications.
• Pitch newsworthy stories, press releases, or expert opinions related to your industry to earn media coverage and brand mentions.

Forum Participation and Q&A Sites:

• Engage in relevant online forums, discussion boards, and Q&A sites like Quora and Reddit.
• Provide helpful answers to questions within your expertise and include links to your website where appropriate.

Social Bookmarking:

• Submit your content to popular social bookmarking sites like Reddit, StumbleUpon, and Digg.
• While these links may not carry as much weight as they once did, they can still drive traffic and improve your online visibility.

Monitor and Analyze:

• Regularly monitor your backlink profile using tools like Google Search Console, Ahrefs, or Moz’s Link Explorer.
• Identify and disavow any low-quality or spammy backlinks that could harm your rankings.

Press Releases:

• Distributing press releases about newsworthy events or updates related to your business can generate buzz.
• Attract media attention, and can earn backlinks from authoritative websites.

Guest Blogging:

• Writing guest posts for other websites in your industry allows you to easily reach new audiences.
• Establish yourself as an authority, and acquire backlinks to your website.

Off-page SEO is an ongoing process that requires consistent effort and adaptation to changes in search engine algorithms and industry trends.

Focus on building a diverse and natural backlink profile while also nurturing relationships with your audience and industry influencers.

3. Technical Off-page SEO:

Optimizing the technical aspects of your website is essential to improve search engine visibility and performance.

Website Speed Optimization:

• Ensure your website loads quickly on both mobile and desktop devices.
• Use tools like Google PageSpeed Insights or GTmetrix to identify performance issues and optimize images, scripts, and server response times.
• Optimize image, file, and videos by compressing them without sacrificing quality.
• Minify HTML, CSS, and JavaScript, files to reduce file size.
• Browser caching should be enabled to store static resources locally and reduce server load.
• Use Content Delivery Networks (CDNs) to deliver content faster to users across the globe.

Mobile-Friendliness:

• With the increasing number of mobile users, it’s crucial to have a responsive design that adapts to different screen sizes.
• Verify mobile-friendliness using Google’s Mobile-Friendly Test and prioritize mobile optimization.
• Implement Accelerated Mobile Pages (AMP) for faster loading times on mobile devices.

Website Structure and Navigation:

• Create a logical site structure with clear navigation to help users and search engine crawlers understand the hierarchy of your content.
• Implement breadcrumbs to help users and search engines navigate your website.

XML Sitemap:

• Generate and submit an XML sitemap to search engines to help them crawl and index your website more efficiently.
• Include all important pages and regularly update the sitemap as you add or remove content.

Robots.txt:

• Optimize your robots.txt file to instruct search engine crawlers on which pages to crawl and which ones to ignore.
• Ensure it doesn’t block any important pages or resources that need to be indexed.

Canonicalization:

• Use canonical tags to specify preferred versions of duplicate or similar content
• This helps consolidate link equity and prevent issues with duplicate content penalties.

Schema Markup:

• Use structured data markup (Schema.org) to provide search engines with additional context about your content.
• This can enhance rich snippets in search results and improve the visibility of your website.

HTTPS Security:

• Secure your website with HTTPS to encrypt data transmitted between your server and users’ browsers.
• HTTPS is not only a ranking factor but also instills trust and credibility among users.
• Install an SSL certificate and ensure all internal links and resources use HTTPS.

URL Structure Optimization:

• Use descriptive and SEO-friendly URLs that include relevant keywords and accurately represent the content of the page.
• Avoid URL parameters whenever possible, or use URL rewriting to create cleaner URLs.

404 Error Handling:

• Customize your 404 error pages to provide helpful information and guide users back to relevant sections of your website.
• Monitor and fix broken links to prevent negative user experiences and loss of search engine visibility.

Website Security and Maintenance:

• Regularly audit your website for security vulnerabilities, such as malware or outdated software.
• Keep your CMS, plugins, and themes up to date to mitigate security risks and ensure optimal performance.

By implementing these technical SEO strategies, can improve your website’s crawlability, indexability, and overall performance in search engine rankings.

Regular monitoring and optimization are essential to staying ahead of algorithm updates and maintaining a comp.

Include alt text

Of course, alt text is important for both accessibility and SEO.

Image Alt Text Optimization:

Assign descriptive alt text to all images on your website describing the content or purpose of each image

Include relevant keywords in the alt text where appropriate, but make sure it accurately describes the image.

Keep alt text short and descriptive. For decorative or non-informative images, use empty alt attributes (`alt=””`) that are purely decorative.

For embedded videos, provide descriptive alt text that summarizes the video content or its purpose.

If the video contains spoken content, consider providing a transcript and linking to it in the alt text.

Make sure alt text is implemented correctly in your website’s HTML markup by using the `alt` attribute within the `<img>` tag.

Use a content management system (CMS) or website builder that allows easy insertion and editing of alt text for images.

Alt text serves as an important accessibility feature for those who rely on screen readers or disable images in their browsers.

Alt text provides additional context to search engines, helping them understand the content and relevance of images on your website.

Including relevant keywords in alt text can improve image search rankings and drive additional organic traffic to your website.

Alt text also contributes to the overall keyword relevance and semantic understanding of your web pages.

Periodically audit your website to ensure that all images have descriptive alt text.

Update alt text when images are added, removed or their content changed to maintain accuracy and relevance.

By optimizing your website’s alt text, you not only increase accessibility for all users but also improve your site’s SEO performance by providing search engines with valuable context about your images.

(SEO-friendly alt text, metadata and URL slugs for you.)

Backlink Building Strategy

Link building needs to be discussed in detail. The previous discussion was brief

Building a strong backlink profile is immense in improving your website’s authority and search engine rankings.

Because no matter how important your information is, if you don’t have backlinks, Google won’t rank you

Create high-quality, valuable content that naturally attracts backlinks from authoritative websites.

Ensure your content is relevant to your target audience and addresses their needs or interests.

Conduct keyword research to identify topics with high search volume and potential for backlink acquisition.

Analyze your competitors’ backlink profiles to see potential link opportunities.

Identify websites linking to your competitors and assess whether you can also obtain backlinks from those sources.

Identify reputable websites and blogs in your niche that accept guest contributions.

Pitch well-researched and unique content ideas to these websites, including a relevant backlink to your own content within the guest post.

Find broken links on authoritative websites in your niche using tools like Ahrefs, SEMrush, or Check My Links Chrome extension.

Reach out to the website owner or webmaster, notifying them of the broken link and offering your content as a replacement.

Identify resource pages within your industry and, that list useful websites, tools, or articles.

Reach out to the owners of these resource pages, suggesting your content as a valuable addition and requesting a backlink.

Identify popular content in your niche with a high number of backlinks.

Create similar, but more comprehensive, informative, and updated content.

Reach out to websites linking to the original content, informing them of your improved version and requesting a backlink.

Build relationships with influencers and thought leaders in your industry through social media, email, or networking events.

Collaborate on content projects or ask for endorsements, testimonials, or mentions that include backlinks to your website.

Reach out to the authors or publishers of these mentions, thanking them for the mention and politely requesting a backlink.

Syndicate your content on reputable platforms, such as Medium, LinkedIn Pulse, or industry-specific forums and communities.

Include backlinks to your website within the syndicated content, directing readers back to your original source.

Engage with webmasters, bloggers, and influencers in your niche by commenting on their blogs, sharing their content, or offering assistance.

Building genuine relationships can lead to natural backlink opportunities over time.

Regularly monitor your backlink profile using tools like Google Search Console, or SEMrush.

Disavow toxic or spammy backlinks that could harm your website’s reputation or rankings using Google’s Disavow Tool.

Use a variety of anchor texts, including branded, exact match, and partial match anchors, to ensure a natural backlink profile.

Track the number of backlinks, referring domains, and the quality of backlinks using SEO tools.

Monitor changes in search engine rankings and organic traffic to assess the impact of your backlink building efforts.

Consistency, patience, and persistence are key to executing a successful backlink SEO strategy.

Focus on acquiring high-quality backlinks from authoritative sources while adhering to best practices and avoiding manipulative tactics that could harm your website’s reputation.

Have you started SEO for your website, if not then start now.

If you can’t do it yourself, you can take the help of some SEO experts, Fiverr is good for low cost.

Here are some Fiverr gigs you can see.

Check out my post and video on how to easily hire and work as a freelancer from Fiverr.

Thank You.